Customer perception towards internet banking – With special reference to state bank of Mysore Shankarghatta, Shimoga District

The present paper explores the major factors responsible for internet banking based on respondents’ perception on various internet applications. It also provides a framework of the factors which are taken to assess the internet banking perception. The banking industry has been a leader in the e-business world in recent years. While the large city and urban area banks have been leading the way in the recent application and development of e-banking, many small and local community banks are catching up in this trend and becoming more interested in the e-banking services to gain competitive edges in the marketplace. Providing Internet banking is increasingly becoming a “need to have” than a “nice to have” service. And Survey analysis shows the result of the respondents how they attract with internet banking and also this study shows the pros and cons of the internet banking.