Changing trends of service marketing and the role played by entrepreneurs in the changing business scenario

Entrepreneurship activity is being felt across various sectors especially in the service marketing. The important factors which attribute to an entrepreneurial dealing with service marketing sector‘s success and failure depend on the implication of the changing global business scenario and understanding the changes and its impacts on the normal systems. The role of service marketing is considered to be more distinctly important, they play an important role in the development of other sectors, since other sectors in the economy depends on the service sector and their service marketing