Private banks how good and how poor in delivering customer services

The banking sector is one of the biggest service sectors in India and now a day is in a way to attract the biggest market of Asia in investment. The banking sector today is focusing on how to provide efficient services to its customers. The Indian Banking System consisting of various public and private sector financial institutions whose objective is serving the people for their financial and economic needs. Customers’ satisfaction is an important theoretical as well as practical issue for most marketers and consumer researchers. Customers’ satisfaction can be considered the essence of success in today's highly competitive world of business. In general, satisfaction is a person's feelings of pleasure or disappointment resulting from comparing a product's perceived performance in relation to his or her expectations. If the performance falls short of expectation, the customer is dissatisfied; if the performance matches the expectations, the customer is satisfied. Customers become the focal point for the banking business so that bankers have to involve themselves totally in anticipating, identifying, reciprocating and satisfying their customers in a mutually rewarding manner. Customers’ satisfaction is an important theoretical as well as practical issue for most marketers and consumer researchers. Customers’ satisfaction can be considered the essence of success in today's highly competitive world of business. In general, satisfaction is a person's feelings of pleasure or disappointment resulting from comparing a product's perceived performance in relation to his or her expectations. If the performance falls short of expectation, the customer is dissatisfied; if the performance matches the expectations, the customer is satisfied. Customers become the focal point for the banking business so that bankers have to involve themselves totally in anticipating, identifying, reciprocating and satisfying their customers in a mutually rewarding manner. This paper is a small effort to draw attention and analyse that how good and how poor are the private Banks in delivering customer satisfaction by means of customer services.