Consumer behavior and buying pattern of consumer durable products in Krishnagiri district

The study provides useful insights to marketers and manufacturers in developing strategies for product development, pricing, positioning, promoting, distributing and creating brand loyalty among consumers. Consumer centric marketing style is predominant in the durables, which in turn revolves round the consumer purchase attitude. Purchase of consumer durables is today, a major challenge before many families, especially those having a limited income. Within their income, such a family has to meet its obligatory needs and find ways to purchase items which are, today, being increasingly considered as essentials – and not luxuries. A significant issue is that the buyers are exercising their minds’ and not blindly purchasing these items, simply because the dealer speaks highly about these. It is also seen that buyers are reasonably conscious about the reputation of the manufacturer. Since such items are quite costly, the consultation process - which may range between a few days (in case of relatively cheaper items) to even a year (in case of items like Mixer-grinders and refrigerators) - with a number of influential ‘players’ is almost imperative. This paper presents a detailed about the Consumer Behavior and Buying Pattern of Consumer Durable Products in Krishnagiri District.