*Associate Professor, Department of EAFM, University of Rajasthan, Jaipur, India
**Research Scholar, Department of EAFM, University of Rajasthan, Jaipur, India
Online published on 31 March, 2016.
The importance of customer service for capturing business in insurance companies has become a vital point in all stages of marketing of insurance products. Today, the policyholders preferences keep on changing at a rapid pace and their demands are turning insatiable. Perception of the sample i.e. policyholders regarding need, services, transparency and reliability is influenced by the product and valuable services rendered by insurers. The basic objective of this paper is to design the strategic framework for enhancing customer satisfaction for insurance institutions along with some vital independent variables with the help of statistical tool i.e. t-statistics, ANOVA.
Reliability, Quality, Risk coverage, t-statistics, ANOVA, Welch and Brown-Forsythe test
