1Ph.d Scholar, I.K.G P.T.U., Email id: linktodeepti@gmail.com
2Hod, Chandigarh Business School
The present study throws a comparison between rural and urban consumer with respect to demographic variables influencing their selection behaviour towards private and public sector banks. The study is conducted keeping in mind that the historic researches and observation though details about service quality and satisfaction aspects but lesser is found about the consumer behavioral aspect in the concerned matter and region. Following from these observations, the researchers used a sample of 500 respondents conveniently drawn from the private and public commercial banks operating in the study area to examine the impact of demographic variables, namely gender, income, age, occupation, education level, and income level on the selection of bank. Results show that the influence of age, education level, occupation and income level has a significant impact only on certain variables considered for the study.
Demographics, Chandigarh, Selection of bank, Public and Private Sector Banks
