1Professor & Dean, HR & Soft skills Department, IBS, Hyderabad, India, E-mail ID: vspraoo@gmail.com and
2Research Scholar, HR & Soft skill Department, IBS, Hyderabad, India, E-mail ID: rajasekhardavid@gmail.com
As the subject of employee branding has begun to spread, more and more executives have become concerned with how this process can help them achieve a competitive advantage for their organizations. This study explains how employee branding works and how it can be used as strategic focus to gain competitive advantage in the industry. Contextual analysis of employee branding as a source of strategy in Southwest Airlines is presented in this study. In conclusion, key success factors are identified for those who care to make employee branding a strategic focus within their systems. Employee Branding and Strategies are the key for success in Southwest Airlines operations.
Employee Branding, Strategy, Competitive Advantage
