A structural equation modelling approach for buyer supplier relationship development strategies: Indian Manufacturing Context

The relationship practices play a vital role in Buyer Supplier Relationship Improvement (BSRI). These improved relationships are characterized by a long term commitment, shared common goals, two-way information sharing and a high level of trust. For development of supplier, buyer should go for different Supplier Development Practices (SDP). SDP, with Buyer Supplier Relationship Practices (BSRP), leads to BSRI. Competitive Advantages (CA) to survive in the market can be achieved through BSRI and CA leads to profitability. Researcher made a survey of512 respondents, from 114 manufacturing firms. Hypotheses were tested by structural equation modelling. For the analysis, AMOS and SPSS software were used.