1College of Business AdministrationLiaoning Technical University, Hulodao, China, summrakhalid84@gmail.com
2Faculty of Business Administration, Liaoning Technical University, Hulodao, China, wd-wangdan@163.com
3College of Business AdministrationLiaoning Technical University, Fuxin, China, amirkhattak.321@gmail.com
4Government College of Management Sciences, WANA, South Waziristan, Pakistan, wrkhattak287@yahoo.com
5Faculty of Management and commerce, University of Sawat, Sawat, Pakistan, kauser.hayat87@yahoo.com
*Corresponding Author
Online published on 19 July, 2021.
The current study S purpose is to grasp the consequence of GPV(Green-perceived-value), GPR (Green-perceived-risk), and GT (Green-Trust), in GPI (Green-purchase-intention). The present study's target population was private sector higher education and research institutions, located in Punjab. Questionnaires were administered to 220 working personnel. Nonprobability sampling techniques were used. Multiple tests were done through SPSS AMOS, for Descriptive analysis, Reliability statistics, Factor analysis and Frequency distribution. Analysis of movement structure was used to check the putative association among the variables. This research work's outcome revealed that Green ‘s-perceived-value and Green ’s-trust were positively correlated with GPI while Green s-perceived-risk reported divergent association with the dependent variable.
Environment, Green Perceived Risk, Green Perceived Value, Green Trust and Greenpurchase Intentions
