1Department of Management, College of Business and Economics, Werabe University, Ethiopiajemal.redwan@gmail.com
2Department of Management, College of Business and Economics Werabe University, Ethiopiahamedshamsaan@gmail.com
3Department of Management, College of Business and Economics, Werabe University, Ethiopiashemilaj2@gmail.com
4Assistant Professor, CBA, University of Hail, Saudi Arabiamurad00967@gmail.com
5Department of Management, College of Business and Economics, Werabe University, Ethiopiamuhabanuredin753@gmail.com
Online published on 30 June, 2022.
The main aim of the study was to determine factors, that influence brand awareness in the leatherfootwear industry in Ethiopia. Four determinants like brand perception, advertising, perceived quality, and product innovation, were kept in mind while doing this research. The Correlation and Regression analysis were used to analyze the data. The results of thestudy revealed that among the four variables, brand perception and perceived quality did have significant positive impact on brand awareness of local leather footwear while advertising and product innovation did not have much relevance.
Brand Awareness, Leather Footwear, Perception, Advertising, Quality and Innovation
