SMART Journal of Business Management Studies
Open Access
  • Year: 2006
  • Volume: 2
  • Issue: 2

Tourism marketing -its role in economic development in Manipur

  • Author:
  • G.P. Prasain
  • Total Page Count: 8
  • Page Number: 1 to 8

Associate Professor and Head, Department of Commerce, Manipur University

Online published on 11 September, 2015.

Abstract

Tourism has emerged as an important activity of mankind with increasing demand for recreation and leisure. It has become one of the world's major industries recognized by entrepreneurs and governments of all the countries. Viewed as a natural, renewable resource industry, tourism has emerged as big business at present. It is considered as one of the important industries ensuring the best use of human resources and a catalytic agent for capital formation. Tourism has become an instrument for short-term development of the backward regions where agriculture and mining sectors are not quite significant. It is rightly termed as landscape industry, since its products comprise attractions from natural beauty, dramatic landscape and colourful heritage. This study proposes to analyze the tourist potential of the state of Manipur and the scope for improvement.