The applications of technology, along with product innovation, have brought about structural changes in the banking system. Off-site ATMs, On-Line Debit Cards, Anytime-Anywhere Banking are the latest jargons fast becoming familiar to all bank customers. These make the customers to move away from traditional branch banking and instead seek the convenience of remote electronic banking. Nowbankshave startedoffering theirservices throughaplethora of delivery channels like ATMs, Tele Banking, Internet Banking and Mobile Banking to name a few. Of these, the ATMs represent the most prominently visible use of technology by the bankers and the customers at large. To ensure economic viability of each ATM installation, each bank should evaluate its ATM strategy from the twin standpoint of customer service and profitability. This article highlights the customers’ attitude towards ATM banking in Tiruchirapalli from a study of 100 ATM cardholders of four banks, namely, SBI, ICICI, UTI, and IOB.
