Newsupply chain dimensions ofan Indian Company: Acase study

It is a known fact that the increasing uncertainty of supply networks, globalization of businesses, proliferation of product variety and shortening of product life cycles have forced Indian organizations to look beyond their four walls for collaboration with supply chain partners. With a gross domestic product (GDP) of over US$474.3 billion, the Indian industry spends 14 percent of its GDP on logistics. Considering this scenario, it is necessary to study the supply chain practices being followed by the Indian industry and to suggest areas for improving the same. Globalization has brought in revolutionary changes in the mind set of Indian marketers. This paper emphasizes the cost efficient supply chains through competitor comparison and its achievements in learning this direction. Also it focuses on how this company under study has successfully survived in spite of excessive competition in and around Tamil Nadu and other parts of the country.