1Principal, PSGR Krishnammal College For Women, Coimbatore, India
2Head of the Department PSGR, Krishnammal College For Women, Coimbatore, India
3M. Phil Scholar, Department of Commerce, PSGR Krishnammal College For Women, Coimbatore, India
Online published on 11 September, 2015.
The present study seeks to examine the attitude of 200 salaried respondents, about their savings and investment pattern. The respondents were selected by probability sampling technique in Coimbatore city of Tamil Nadu. The relevant data on the factors influencing the investors to invest in various investment opportunity, awareness of investment schemes through various media, to analyze the reason for preference of particular investment scheme, to know the role of government in protecting the interest of the investors were collected with the help of structured questionnaires. Majority of respondents have given top rank for bank deposits with the factor of first preference being safety. The Chi-Square analysis shows that personal factors like marital status and occupation had significant influence on the factor of first preference considered while investing. There is significant influence between the type of investments and the reason for investing in these investments. The Weighted Average Ranking Analysis shows that the respondents have given top rank for Bank deposits.
