A study on the expectations and perceptions of the services in Private Life Insurance Companies

Customer Service assumes vital importance in the marketing programmes of all modern organizations, including service organisations. The very nature of service marketing requires that service organisation should devote more attention to offering efficient services to the customers. As services are invisible and personalized, they can gain confidence and good will of the customers through efficient and prompt customer services. This survey focuses on the existence of gap between expectations and perceptions of the policy holders towards private life insurance companies.