1Faculty Member, Bharathidasan Institute of Management (BIM), Trichy, Tamil Nadu, India e-mail: kannadhasan_m@bim.edu
2Director, PSG Institute of Management, Coimbatore, Tamil Nadu, India, e-mail: director@psgim.ac.in
Online published on 7 September, 2015.
Miles and Snow's Strategy Typologies have been widely employed to describe various business strategies within a given industry and its relationship with performance as well. Numerous empirical studies have been conducted abroad on strategy–performance relationship. No research has been carried out on this topic related to Indian Automotive Industry. This study explicitly investigates the relationship between strategy and performance of automotive companies in India. Findings are drawn from the analysis of the primary data collected from CFOs representing 18 automotive companies operating in India and secondary data collected from CMIE and Prowess Data Base. The finding of the Study is that the performance of Indian automotive companies does not vary with the types of business strategy adopted by them.
Business Strategy, Performance, and Indian Automotive Industry
