India's destination image -evaluation of Its unique Selling Point (USP): An Empirical Study

The present paper offers a brief outline of the concept of Destination Image and how the Destination Image is determined by two significant factors - quality of infrastructure and quality of services. Hence the empirical survey which was undertaken in January 2006 by taking the opinion of foreign tourists to assess the image of incredible India. The survey foregrounds the issues associated with facilities, amenities and quality of services at the destinations. The paper has also discussed extensively the issues and suggested solutions to deal with the two major issues of grave concern that mostly impede the creation of a better Destination Image for India in the overseas tourist market. The need of the hour is to evolve a mechanism for showcasing India's glorious cultural heritage as well as natural and picture-perfect scenic wonders in a fascinating fashion by enhancing the quality of facilities and services. In this context, the dire need is for a synergized participation of both the public and private sectors.