Effectiveness of creativity and ITS Impact on The Value of TV Advertisements -A Descriptive Analysis

Creativity is an art and Creativity in TV Advertisements is often the most brilliant manner of preparing an advertisement copy. They combine the product attributes and the ideas, words and phrases in such a manner that persuades the consumers to buy the product. Creative Advertisements are among the most visible of the marketing strategy and have been the subject of a great deal of attention in the last ten to fifteen years. Advertising with Creativity such as attractive appealing, humorous presentation, getting quick attention of the audience, catchy slogan, etc exert far reaching influence on the daily lives of people. Hence the present study aims to analyze the effectiveness of such Creative Advertisements in TV media and their impact on the value of advertisements through TV.