Customer Value is a very significant concept in marketing but many scholars deal with this concept in different ways. Every mobile service providing organization tries to achieve its objective through the building of Customer Value. Secondary literature reviews and primary data collection methods were used to conduct the study. One hundred and sevn customers were selected for this study under convenience sampling. The study reveals that out of six factors, cost reduction and quality improvement are the important factors responsible for Customer Value Creation in mobile service providing industry. This study also suggests some policy initiatives for formulating effective strategy for building Customer Value.
Customer Value, Mobile Service Providing Company, Determinant
