*Assistant Professor,
Globalization and the rapid growth of IT gives a boost to the tourism industry. It is important for tourism marketers, in an increasingly competitive environment, to develop marketing strategies that distinguish destinations from one another. The concept of destination image appears today as a construct to key in gaining competitive edge. Destination image building is a complex phenomenon. This paper presents a case study of the Diamond Triangle - the Buddhist circuit ofOrissa, which consists of the oldest Buddhist sites like Lahtgin, Udayagin and Ratnagiri. The excavations show that these sites have been Buddhist settlements since V century A.D placing those among earliest Buddhist sites in the world. There are many monasteries, stupas and caves as tourist attraction. This study suggests strategic planning to market these emerging destinations.
