1Assistant Professor, Regional College of Management, Autonomous, Bhubaneswar-21
2Reader, PG Department of Commerce, Utkal University, Vanivihar, Bhubaneswar-04
The internet as an information and communication technology provides access and is increasingly being integrated in everyday life of individuals searching for information, entertainment, communication and conducting economic transactions. The frequency of use and usage pattern of internet are the key dependent variables that satisfy the different types of internet users such as web generalists, downloaders, self-improvers, entertainment seekers, traders, socialisers, etc. This study investigates the frequency of internet use and usage pattern of internet users, studying the profile of internet users in Odisha—the state at the eastern part of India.
Psychographic Profile, Demographic Profile, Web Generalists, Downloaders, Self-improvers, Entertainment Seekers, Traders, Socializers, Frequency of use and Usage Pattern