Siddhant- A Journal of Decision Making
  • Year: 2011
  • Volume: 11
  • Issue: 2

Building Competence of Customer Relationship Executives through Training

  • Author:
  • Silla Rajugopal1,, Sujata Mangaraj2,
  • Total Page Count: 12
  • Published Online: Jun 1, 2011
  • Page Number: 215 to 226

1Head, Business Communication and Personality Development, Regional College of Management Autonomous, Bhubaneswar-751023

2Dean, Management Studies, Regional College of Management Autonomous, Bhubaneswar-751023

* rajugopalsilla@rediffmail.com

** drsujatamangaraj@yahoo.com

Abstract

The paper attempts to compare the pre-training and post-training knowledge of company, product, process, customer service and selling skills of the customer relationship executives of Reliance Communications Ltd. The study reveals that a considerable amount of knowledge has been acquired by the trainees, helping them to build-up their competence.

Keywords

Competence Building, Training, Customer Service, Telecom Sector