1Sobhagya Consultancy and Marketing Services-India, 509, Nano, Ashapurna City, Pal Road, Jodhpur-32014, Rajasthan, India Email id: rkgupta@rkgupta.in
In emerging patterns of market dynamics, what has become more important is how the brand resolves defects, complaints, doubts and after sales problems with customers. Six-Sigma is one way to minimise such conflicts and dissatisfaction. This is done by not allowing defective product to leave factory. But then what about service? Due to rapid growth, Indian companies have failed to create a dependable and efficient service network with trained and skilled staff. It is a serious limitation in creating world class brands.
Brand Management, Branding, Building Brand, World Class Brands, Brand Development, Creating Brand, Successful Brand
