Navigating the insights of indian working women's stock market resistance - an empirical investigation

This long-lasting volatility in the stock market since the global financial crisis has been disappointing issue for the retail investors to invest in equity markets. Due to high volatility, new clients are scared to burn their fingers and existing investors are uncomfortable in roiling their portfolios. The initiative of long-term investment is previously to be embedded in the retail investor's mind set. Retail investors are often persuading into inappropriate investment decisions allured by the vested interest. This paper attempts to study the influence of demographic variables on the factors which resists the Indian working women to make equity investments in the stock market by applying Principal component factor analysis and One Way ANOVA. The researcher analyses the influence of demographic variables such as age, income, marital status, religion, occupation, education on the psychosomatic fear factor, information scarcity factor, unawareness factor, risk factor and monetary factor which is responsible for creating hesitation in the minds of Indian Working Women to make equity investments in the stock markets. Results reveal that among the five factors, only three factors namely psychosomatic fear factor, risk factor and monetary factor influence the religion, marital status income and education of the Indian working women. The researcher concludes that effective participation in the investor education programmes boost the women's confidence which enables them to get best insights of various equity-oriented securities. While the market rudiments reinforced as the year progressed, dedicated policy measures encircling all specialty of market activity further vitalized the regulatory infrastructure and reposed the investor confidence. Intensive financial education will persuade working women to revisit the Indian stock market.