Factors affecting mutual funds selection: An empirical investigation

This study aims to investigate the factors affecting selection of mutual funds by the investors with an objective to explore the important aspects of mutual funds affecting the perception of investors and also to examine the difference of perception of large and small investors on the basis of explored factors. Data for the study were collected form 136 sample respondents residing in Balasore city of Odisha using a structured questionnaire and analysed by exploratory factor analysis and t-test. As a result of factor analysis 14 items were reduced to three factor namely service quality, performance and portfolio were explored and through t-test it was proved that there is a difference of perception among the small and large investors with respect to ‘Performance’ and ‘Portfolio’ aspects of mutual fund.