Customers’ perception of E-banking: A study on cuttack district of Odisha

In the early 1990s, banks use to compete by providing different types of products and services at a competitive cost. With the advancement of technology and paucity of service delivery time, the operations of banks shift from traditional system to online system. Nowadays, customers are attracted and retained by offering a bouquet of innovative and technology based financial products and services. Entries of private and foreign banks accelerated the flow of e-banking/Internet banking in India. Internet banking including ATM, green channel banking, online banking, mobile banking and so on provides a new platform to the banks to serve the customer economically, efficiently and effectively. The major challenges in this direction are level of awareness about the e-banking services, availability of secured infrastructure, acceptance by the customers in general and their satisfaction. This paper is a humble attempt to analyse the customers’ perception towards e-banking in general and in Cuttack district of Odisha in particular. It is found that majority of the bank customers perceive the ATM usage and Internet banking as important, their importance is significantly related to location, education and occupation of the bank customers.