Competitive analysis of Compact Fluorescent Lamps (CFL) market in Bhubaneswar: An empirical analysis

In the growing global competition, the productivity of any business concern depends upon the behavioural aspect of consumers, as well as retailers and distributors. Besides potential, growth and profitability; the nature of competition in the market determines its attractiveness. So the firm must have to access the nature of competition in the market as well. Competition helps the firms in revising the product portfolios and also revisits the product markets to understand the changing market perceptions. This study deals with the retailer's and distributer's perception towards the competitive (promotional) schemes offered by different players in the compact fluorescent lamps market in Bhubaneswar, the Capital of Odisha. The valuable feedback of retailers and distributers was taken. The study focuses in large on the promotional strategies adopted by the competitors.