1(Tourism), Indian Railway Catering & Tourism Corporation Ltd. (IRCTC), South Zone, 7A, The Rain Tree Place, No - 9, Mc Nicholas Road, Chetpet, Chennai-600031, India
2Tourism, Indian Institute of Tourism & Travel Management (IITTM), (An organization of Ministry of Tourism, Govt. of India), Dumuduma, Bhubaneswar-751019, Odisha, India
*Corresponding author email id: lrkumar1272@irctc.com
The present paper seeks to contribute to the literature on role of Indian Railway and Tourism Corporation Limited (IRCTC) in promotion of tourism. The perception is evaluated by a structured questionnaire to both tour operators and travelers of Bharat Darshan Tourism Train of travel attributes, transportation, information gathered and tourist satisfaction. Evaluation of attributes and positioning of different tourist areas provided useful results of the perceived image. Some differences were noted between the projected and the perceived image of different attributes. The paper concludes by recommending a consumer-focused orientation in marketing strategies. These study analysis components, attributes, factor influencing the promotion of tourism in the said train.
Perceptions, Attributes, Tourism, Perception, Image, Satisfaction
