A study on women consumer behaviour with respect to online shopping in Chennai city

The purpose of this study is to examine, understand and evaluate the women consumer behaviour through online shopping in Chennai city. The source of data is collected through primary data and also collected by conducting direct structured questionnaire. In this paper, an attempt has been made to highlight the impact of the increasing trend of online shopping among women particularly in Chennai city. It is also try to find the satisfaction level of women consumer in online shopping in Chennai.