Plight of digital disruption: A study of Paytm payment bank in India

The Oxford English Dictionary defines disruption as a disturbance or problem that interrupts an event, activity, or process. Digital disruption is thus the interruption caused by technological evolution or revolution (an innovative technology that changes the way people or business work.). The world's popular social networks: Facebook (1871), WhatsApp (1000), FB Messenger (1000), QQ (877), Wechat (846), Qzone (632), Instagram (600), Tumbler (550), Twitter (317), Baidu Tieba (300), Snapchat (300), Skype (300) have no. of active users (in Million) as on 2017. India is WhatsApp's largest market with over 160 million users. Hike has about 100 million users worldwide of which 95% are in India. Wechat and QQ chat apps owned by Chinese internet giant Tencent have over 1 billion and 800 million users, respectively. WhatsApp owned by Facebook has moved into digital payments in India. Simpl is launched app that works with multiple retailers including Bookmyshow, Fassos, and Freshmenu. The next leg of growth is in mobile money and reduced cash transactions in the country, because of increased smart phone usage and better adoption of technology.