Public perception towards the decision of demonetisation

On 8 November 2016 Prime Minister of India announced a war against black money and corruption. He declared that 500–1000 rupees notes were no longer legal tender. Government was given an opportunity to deposit them in bank accounts or exchange them for new ones at bank and post-office within 50 days. Media and other social networking sites encouraged this tremendous effort by PM Modi. An attempt to analyse the impact of media in the public perception towards demonetisation is one of the major objectives of this study. This research finding is based on the responses obtained with the help of structured questionnaire from the sample of 100 citizens of Lucknow city. Present study not only analyses the impact of media in public perception but also tries to find out associations with different demographical variables. It was found that media were highly influenced by the perception of public towards decision of demonetisation. Due to their small sample size and restricted research area the findings of this study cannot be generalised, therefore I would suggest further research on large sample to validate findings.