Buyer satisfaction on E-shopping - A study in barasat city of West Bengal

Shoppers’ behaviours are changing in a very fast and rapid mode. Marketing is not like a value delivery process, it is the value delivery on click that is one-click shopping process. In India, though it is a very ascent stage, the growth level is very high in comparison with other mode. It is a very challenging task in front of marketers to develop a strong perceived value about online buying which will turn into the online consumers’ satisfaction and adaptation. In the present study, the researcher is trying to access the level of satisfaction of online buyers and what are basic entities of satisfaction which may help the online marketers for better customer services. The study confined Barasat city of West Bengal. 100 responses have been considered for final analysis. The data has been analysed by applying analysis of variance ANOVA technique. The result highlights that some of the factors are very much important in front of consumers. These are product quality, financial security, merchandise planning, mode of payment and website design. The study gives strong indication to the marketers that to capture the semi-urban area, there is a need to develop strong proposition on these particular issues and which have a direct relation of online buying satisfaction of the shopper.