COVID-19 Impact on the Consumer Mall Buying Decision Making

The COVID-19 is a worldwide pandemic of coronavirus disease 2019. The World Health Organization mentioned the epidemic, an international issue of Public Health on 30 January, and a pandemic on 11 March, 2020. 10 million COVID- 19 infection cases have been identified in 188+ nations, emerging in 5,00,000+ deaths as of 30 June 2020. Preventive actions guided are washing of hands by soap for at least 20 seconds, a face mask wearing, social distancing, and quarantine for suspected people for infection. The consumer behaviour involves all parameters of buying behaviour from pre-buying to post-buying usage, rating and discarding actions. We studied the COVID-19 overall spread, signs and symptoms, diagnosis, viral testing, deaths, and prevention measures available in the literature survey. We further studied the consumer buying behaviour concept through standard model and Howard-Sheth model in detail through literature survey. We found out the limitations of buyers such as social distancing, no trav els, and buying budget cuts as a part of the preventive measures over COVID-19 spread. We further calculated the true sample size of 400 numbers and done a sample survey over the different respondents in the Nasik city to understand the buyer’s preference and we analysed that that buyers online shopping preference over shopping mall changed from overall 31 to 62% that is by 200% and in future also it is showing the sustenance with 206% overall in all category of product. We conclude based on the above research study that COVID-19 impacted the buyer’s behaviour of physical shopping at shopping malls and their preference changed and increased dramatically towards online shopping.