1Assistant Professor, Institution: Trident Academy of Technology, Bhubaneswar, Odisha, India
2Head Analytics, Digital & CRM Company, Raymond Ltd., Mumbai, Maharashtra, India
3Senior Director cum Dean (Academics), Institution: Bhavan’s Centre for Communication and Management, Bhubaneswar, Odisha, India
(*Corresponding author) email id: biswajit.rath99@gmail.com
Online Published on 7 August, 2023.