1Professor, Welingkar Institute of Management Development and Research, Mumbai, Maharashtra, India
2Welingkar Institute of Management Development and Research, Mumbai, Maharashtra, India
*Corresponding author email id: rachana.patil@welingkar.org
**princechaudhary717@gmail.com
Online Published on 8 August, 2023.
Farmers in rural areas are converting to machine-based farming; however, because of high costs, not every farmer can afford to acquire every machine. As a result, some people who own farming equipment assume the role of service providers by providing services to farmers. However, as of right now, farmers contact the service providers manually, and in times of heavy demand, those farmers must wait for 2–3 days before getting the farming service. Giving farmers entire farming services via online service booking could bring about a revolution in the industry. It is more practical than paying for the equipment’s ownership and upkeep. In another instance, farmers may not always be aware of the technologies they should utilise or the sources of certain services. Online farming service platform can help farmers to solve the wide range of issues that they face in relation to farming. This platform is accessed on mobile through Internet. Farmers can schedule the services they need, and the service providers will arrive at their door in less than 2 hours. It is also the ideal technique to boost productivity and help farmers with their time restrictions while also improving the quality of agriculture management.
Agriculture, Management, Farmer, Platform