*PG Departntent of Business Management, FM University, Balasore
The challenge for successful company in Indian and global economy is to build and maintain efficient, effective and fair relationship with its stakeholders through its CSR effort The paper explained how CSR can be a means to create sustainable business. In the paper the different social responsibility strategies have been identified. Last part of the paper has examined the linkage of business strategy and social responsibility through partnership with NGO and investment of top management.
