*Manager Sales, Orissa Circle,
**Professor and Dean, MBA Programme,
A modest attempt has been made in this paper to examine the various dimension of Work Life Balance (WLB) issue of Direct Sales Executives (DSEs) working in Telecom Sector. The first part of the paper discusses the conceptual framework and literature overview of WLB. The second part presents the background of telecom industries under study. The third part highlights the importance, objectives, scope and methodology adopted for the study. The fourth part of the paper analyzes the responses of the respondents on WLB issues. Finally the last part discusses the findings and conclusion.
