Siddhant- A Journal of Decision Making
  • Year: 2008
  • Volume: 8
  • Issue: 1

Marketing Effectiveness: a Case Study of Tanishq

  • Author:
  • V. Dhamodharan, P. Elavarasan
  • Total Page Count: 8
  • Published Online: Jan 1, 2008
  • Page Number: 101 to 108

*Asst. Professor, ITM Business School, Chennai. 603 103

**Postgraduate Student of Business Administration, ITM Business School, Chennai-603 103

Abstract

In this case, the authors have made an attempt to find the buyers’ viewpoints towards jwellary market and its products. The ultimate aim of this piece of research is to find out market demand for Tanishq at Balapalani, Chennai.