Department of Library and Information Science, University of Mysore, Manasagangothri, Mysore, 570006, INDIA. E-mail:khaisernikam@yahoo.com
This paper intends to present the significance of promoting library use in the knowledge era. It states the key concepts of promotion with special reference to market program. Promotion as a marketing tool with various techniques is discussed in detail. It also gives an idea about the problems of promoting library use.
Knowledge Era, Library Use Promotion, Marketing techniques
