Guru Nanak Dev University, Amritsar-143 005, India.
*E-mail: satija_mp@yahoo.com
The importance of reference service can never be underestimated. Even when modern technologies take over most of the library work and service, reference service continues to remain in the realm of human beings. No machine or technology can give the personalized touch to the service than a reference librarians. This article explains reference service and the need for user education and finally reiterates necessity of reference librarian even in the Internet era.
Reference service, User education, Personalized service, Internet era