To market is to promote, to sell, to use your product, to convince others. If the library and information centre staff does not consider itself to be in marketing, it will do a disservice to the library and information centre. Marketing is necessary to introduce a new function, a new concept, and new services and product. Marketing should not be considered the job of ‘huckster’, but rather, the vehicle for offering a product that is going to make end user more effective and efficient in the use of computer resources.
Library and information services, Marketing techniques, User needs
