Use of blogs for science communication in biomedical sciences

The term “Web 2.0” (2004–present) is commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centred design, and collaboration on the World Wide Web. The advent of blogs and the rapid availability of site building software have made it easy for a single person to reach millions of people in a short period of time. While this was a dream 20 years ago, it has become a reality today. Overall, the use of Web 2.0 techniques in the enterprise promises to have profound and far reaching effect on how organizations work both internally and externally, creating completely new and powerful ways of reaching, selling and supporting customers as communities.