Consumers’ Perception on FDI in Multi-Brand Retailing in India -A Study

India liberalised its foreign direct investment (FDI) policy for multi-brand retail to attract international retailers with an intention to bring more investment in to the country and also to encourage the Indian retailers to create competitive advantage by leveraging the resources and capabilities of their supply chain partners. But the Government's decision to allow 51 per cent foreign direct investment (FDI) in multibrand retail has been a subject ofdebate for quite some time now as different stakeholders have different opinions based on their perception of the likely impact of the policy. The present study is a small attempt in this direction which aims to analyse the norms of the policy and it implications. This paper also examines the views and perceptions of the consumers with regard to FDI in Multi Brand Retailing Trade in India. From the findings of the study, it is evident that majority of the educated respondents are in favour of FDI in Multibrand retailing and the education level of the consumers has an influence on their perceptions.