Commitment and Perception of Sales Personnal in Selected Retail Establishment with Reference to Visakhapatnam City

Employees feel proud to work with the employer when there are good relations between them, friendly and good treatment by the employer. Work relations between employer and employees are very important for the development of the enterprise. If the relations are cordial and smooth, the workers put in their head and heart to Increase productivity of the organization in which they are working. The main aim of the article is to study about the commitment and perception of sales personnel in the selected retail establishments. A survey of 180 shops which included 103 general business shops, 15 textile shops, 15 Jewellery shops and 47 electronics and electrical shops have been chosen by using proportionate stratified random sampling technique. In the second stage the researchers has selected the respondents by using random sampling technique. Three employees are selected for each shop which constituted 540 respondents.