Operational Appraisal of a Investment Bank: An Empirical Evidence of IDBI Capital

The banking sector over the two decades has been under pressure in operational activities carried on by this sector with an unprecedented challenge. Customers have become more focused over their services. Expectations of the consumers which are more wearisome than ever before; adapting to newer models of business with high end technology has become a live wire for the sustainability of the services; and new players, are providing more and more consumer oriented reengineering options for customers. Therefore the urgency for customer management system and maneuvering of more and more complex transactional relationships between banks and customer all over the world. The amazing impact of world banking sector scenarios has become more astound to the international economy at large. In this paper authors tried to discuss the operational appraisal of IDBI Capital by taking five broad aspects for measurement i.e Technology Performance, Satisfaction on Employees, Brand loyalty, Physical infrastructure in performance rating, Experiencing consultancy.