A Study of Customer Satisfaction of Selected DTH Services with a Special Reference to Junnar Taluka (Dist -Pune, Maharashtra)

All the activities of a business enterprises i.e. raising of capital, installation of plant & machinery, recruitment of employees, constructing building premises, manufacturing products or rendering services etc. are done in the convenience of customers and he is a central point in every business & it is hence important to check or to verify whether the customers are satisfied or not.

The present study tries to find out the level of satisfaction of customers regarding some selected DTH companies. This study also tries to analyze the factors which affects on selection process of customers when they are buying different type of brand.

The Primary data required for the present study is collected by administering Customer Satisfaction Questionnaires and also by taking interview & discussions of DTH users and DTH retailers. The Secondary data required for the present study is collected from various types of reference books, newspapers, journals, periodicals and from variety of Websites of various authorities. The data so collected is analyzed and presented by using percentage, ratios, charts, graphs, pie-charts etc.