Performance of the Entrepreneurs: A Case Study of the Select Retail Establishments in Visakhapatnam

This paper attempts to study about the performance of entrepreneurs of the select retail establishments. The present study is based on both primary and secondary data. The results revealed that a whopping majority of 97.2 per cent of the total sample respondents purchased the goods as and when required. In the present marketing scenario only the quality goods are purchased by consumers and inferior goods does not have any market. For this reason a majority of 98.9 per cent of the respondents are maintaining quality goods. Among all the Media of advertisements stickers, newspapers, television and radio are used by the majority of the respondents. A huge majority of 81.7 per cent of the total 360 sample respondents are satisfied and happy with the present sales position. Maintaining good customer relations, improving sales and reasonable pricing are playing dominant role in improving their business. Generally jewellery and electronics and electricals businesses are capital intensive and they invested more capital. And their sales turn over per month is more when compared to other two categories. It is surprising to note that all the 360 respondents of all the categories of business have earned profit below 2 years of commencement of the business. And about 77.8 per cent of them earned 21% to 30% profit. Respondents’ perception about his economic background reveals that a highest majority of 76.6 per cent electronics and electricals and 73.3 per cent jewellery respondents perceived themselves in higher income group because they earned more income.