Effectiveness of Financial Inclusion Through BC Model: From the Perspective of Account Holders

As said by C.K Prahlad, Management Guru, there is Fortune at the Bottom of the Pyramid, "Access to Bottom of the Pyramid market is not necessarily difficult if proper initiatives and measures are taken. Financial Inclusion if understood and applied in the right perspective can make a strong, profitable business proposition. This is so because pyramid is wider at the bottom. Financial inclusion is the strong preventive as well as curative against the ill effects of financial instability and economic recession. RBI urged banks to hasten the Financial Inclusion Plan using their own road map to reach the unreached. Different Banks focused on different approaches and amongst them Business Correspondent Model is a successful tool to bring the Financial Inclusion. In this paper author tried to understand the impact on various variables after opening an account with BC and Overall impression on this model. Researcher in her study calls for involving the target population in the process of development rather than treating them as beneficiaries of public largesse.