*M.Com, M.Phil., (Ph.D), Research Scholar, Research & Development Centre, Bharathiar University, Coimbatore. Phone: 09885636044
**Asst. Professor of Commerce, Vivek Vardhini College of P.G. Studies, (Affiliated To Osmania University) Jambagh, Koti, Hyderabad-500095. E-Mail: sreechiya@yahoo.com
Online published on 7 September, 2015.
Success is the main mantra of every corporate business house. In the recent years the concept of Corporate Social Responsibility is spreading very rapidly in all the sectors in India. Corporate Social Responsibility is to contribute towards the society while working with in ethics. In developing country like India, banking sector plays a very important role in upgrading the economy of the country by imposing new practices called corporate social responsibility (CSR). RBI has played an important role in supporting the concept of CSR by passing a circular in the year December, 2007 directed banks to undertake CSR initiatives for sustainable development. The Banking sector is in a leading position in discharging CSR in the country. The objective of the present paper is to examine the Concept of CSR, CSR initiatives in Indian Banking Sector, Present Status of CSR in Banking.
CSR, CSR initiatives, CSR-Banking sector
