Now, Consumers have lot of interest regarding the cosmetic products and also they having awareness about cosmetic product attributes. Here, the cosmetic companies need to understand the consumer attitude on cosmetics buying behaviour which brings success of the company. This research attempts to study the impact of demographic profile of customers on their product preferences of cosmetic products specifically with reference to Delhi. The purpose of this paper is to investigate the various factors that have impact on customers ’product preferences. In this paper, the researcher distributed 110 questionnaires. However, 96 questionnaires were completely filled and effective to use. Respondents were selected by convenient sampling method and data was analyzed and interpreted with the help of statistical techniques. The study reveals different factors that have significant influence by demographic profile of customers.
Cosmetics, Cosmetic market, Product Preferences, Demographic Profile
